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Case Study: CRM System

CRM System

A creative branding and innovation agency specializing in crafting unique brand strategies, storytelling, and experiences to help businesses connect with their audiences. This Sales CRM tool from Stockholm, Sweden, offers an integrated end-to-end solution for sales administration and was recognized with the "Best Sales CRM Product or Service Award" at the 2016 Sales Innovation Expo.

Key challenges

  • Centralized Data: Consolidate customer data from all channels (websites, emails, social media, sales, support) into one platform.

  • Customizability & Scalability: Ensure the CRM adapts to unique workflows and scales without compromising performance.

  • Data Security: Protect sensitive customer information from breaches.

Our solution

  • Implement ETL (Extract, Transform, Load) pipelines to cleanse and standardize data.

  • Build a modular architecture that allows for custom features without overhauling the entire system. Use microservices to make the system scalable and flexible.

  • Implement role-based access control (RBAC) to protect sensitive data. Use encryption for data at rest and in transit.

Team size

  • 12 people

  • 2 months

Technology used

Android, iOS, React JS, Spring Boot, Java, Elasticsearch, Microservices, AngularJS, PostgreSQL, Hibernate.

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Key challenges
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